leveraging educational content to drive brand engagement

Olivia Caplan x Corston Architectural Design

A match made in home hardware heaven! Corston Architectural Detail partnered with expert interior designer Olivia Caplan on a series of educational content going live throughout 2025.

Known for their timeless hardware, lighting, switches, and sockets, Corston is a brand rooted in quality, craftsmanship, and design-led details. Their decision to collaborate with Olivia, a expert interior designer and reputable creator, who shares their passion for thoughtful interiors and educating audiences, demonstrates a growing shift in brand partnerships where creativity is grounded in credibility.

Elevating the audience experience through educational content ensures that Corston isn’t just showcasing beautiful products, they’re equipping homeowners, renovators, and designers with the knowledge to make informed decisions guided by a trusted professional. A voice audiences value.

The strategic partnership kicked off with a creative shoot at Corston HQ, producing content for Instagram, LinkedIn, and the website to be shared throughout the year.

We caught up with with Chanaley Alleyne, who heads up Social Media & Influencer Marketing at Corston to unpack the purpose behind the partnership.

Tell us about the importance of working with a Creator who focusses on educating their audience?

Olivia's brand aligns well with Corston's values and social storytelling goals. Partnering with Olivia, an expert in her field, has allowed us to provide helpful and inspiring design advice to both of our audiences. Olivia has long used Corston products on design projects, so it’s been equally fantastic knowing that her passion for our hardware, lighting, switches and sockets is genuine – something that’s clearly demonstrated in how fluently she speaks of our collections.

Olivia Caplan x Corston Architectural Design

How did this approach inform your goals for the campaign?

Alike Olivia, our goal is to educate our communities on making considerations in good time, and to properly budget for the types of products that are used around the home every day. These details (like hardware, switches and sockets) are so important – and should be high-quality and long-lasting – but can be so easily overlooked.

The first campaign content has gone live with the remainder scheduled across this year. What’s your highlight of the partnership so far?

We love the high energy that Olivia has brought to each planning stage of our ongoing partnership, with our day on-set at Corston HQ, Wiltshire, being a particular highlight. We’re now looking forward to the next one.

See the campaign in action: check out Olivia’s Home Renovation Tips in Corston’s latest blog post.

Interested in working with Olivia?