Social for Purpose.
Powered by our Creators.
Social for Purpose. Powered by our Creators.
introducing building bricks
using the power of social to support important causes.
Consistent with our HOUSE branding, Building Bricks is our Agency charity initiative that represents our collective efforts to support and increase awareness of important causes.
Image ownership: Crisis UK.Why and why now?
It is an uncomfortable truth that whilst we use social media predominantly for connection and commercial gain often from the comfort of our own homes, for others the platforms are a means to communicate at scale to share struggles, ask for help and document real-time footage of world events.
Alongside the impact on individuals, the cost-of-living crisis has also had implications on the UK charity sector, particularly food banks and homelessness charities who have reported:
Record levels of demand
Increased impact on children and families.
Greater need for specific hygiene, dietary and baby requirements
A rise in rough sleeping
Insufficient support to meet increased demands.
As an impact of these factors, accompanied by higher operational costs, ‘stagnant’ sector funding and a reported 35% decline in individual donations (2022-2023) these charities are under significant and ongoing pressure to ensure the long-term sustainability of increased demand.
Christmas is considered the busiest time for food banks, and, as we also consider the Festive season ‘peak’ for campaigns and commercial activity, it feels timely to launch our charity initiative now.
Our commitment
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Our Housemates (Talent) will be pledging 1% of earnings during December to Crisis, the national charity for people experiencing homelessness.
We (HOUSE) are matching each donation pledged.
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With generous donations from our Brand and Agency partners, we are hosting a Social Media Fundraising Competition to win 1 of (many!) incredible prizes.
Entrants will be required to donate £2 to be in with a chance to win, with proceeds donated directly to Crisis.
check out our fundraising campaign for crisis
Enter for a chance to win 1 of 8 incredible prizes.
crisis are the national charity for people experiencing homelessness
social for purpose.
powered by our creators.
Our efforts made possible by our community of Creators; our HOUSE Talent Housemates.
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Kathy hurst
Interiors Journalist & Creator
Cotswolds, UK -
Alice Gaskell
Expert Interior Designer & Creator
Bath, UK -
Alex & Jamie Lesinski
Interior Designers & Home Renovators
Cotswolds, UK -
Anna Jacobs
Award-winning Artist & Designer
Surrey, UK -
Sophie Gould
Interior Designer & Lifestyle Creator
Norfolk, UK -
Laura Sutherland
Country Home & Lifestyle Creator
Suffolk, UK -
Emma Waterhouse
Professional Photographer & Creator
Essex, UK -
Cerys Parry-Evans
Home Renovator & Family Creator
Cardiff, UK