Social for Purpose.

Powered by our Creators.

Social for Purpose. Powered by our Creators.

building bricks initiative

using the power of social to support important causes.

Consistent with our HOUSE branding, Building Bricks is our Agency charity initiative that represents our collective efforts to support and increase awareness of important causes.

Image ownership: Crisis UK.

Why is support (so very) important?

It is an uncomfortable truth that whilst we use social media predominantly for connection and commercial gain often from the comfort of our own homes, for others the platforms are a means to communicate at scale to share struggles, ask for help and document real-time footage of world events.

Alongside the impact on individuals, the cost-of-living crisis has also had implications on the UK charity sector, particularly food banks and homelessness charities who have reported:

Record levels of demand

Increased impact on children and families.

Greater need for specific hygiene, dietary and baby requirements

A rise in rough sleeping
Insufficient support to meet increased demands.

As an impact of these factors, accompanied by higher operational costs, ‘stagnant’ sector funding and a reported 35% decline in individual donations (2022-2023) these charities are under significant and ongoing pressure to ensure the long-term sustainability of increased demand.

Our commitment

In December ‘24 our Housemates (Talent) pledged 1% of their earnings to charity. We (HOUSE) matched each pledge with an additional donation.
In 2025, we are stepping up our support and pledging 1% of all profits to charity.
During key promotional periods throughout the year, we’ll also be encouraging our Housemates to get involved and pledge as they did previously.
In December ‘24 with generous donations from our Brand and Agency partners, we hosted an online raffle to raise funds for Crisis.
With exciting plans in the works for 2025 - watch this space!