The Creator Case for platform Diversification

At home with
dot brooke, digital designer, creator and podcast hosT.

Dot (centre) and fellow creators and podcast co-hosts @builtinpink and @kingscrofthome.

As the creator economy continues to grow, diversification is no longer a trend, it’s a strategy and that of an essential one for those looking to establish long-term success. 
While short-form video and social-first content remain powerful tools for growth, creators are increasingly exploring new platforms to deepen audience connection, build authority, and future-proof their digital presence.

Dot, a digital designer and creator with an engaged Instagram following, recently launched her first podcast offering with friends and fellow creators @builtinpink and @kingscrofthome.
Ask The Boss podcast will see the three talking about what it’s really like to renovate a property ‘without the jargon or mansplaining’. An intentional and educational means for them to connect with their communities - it’s a move that reflects a wider shift in how creators are evolving from content creators to multi-channel storytellers. 

We caught up with Dot to hear more about the launch and what she’s learning about showing up on another platform. 

Why did you decide to expand beyond ‘the gram? (Instagram)

‘Instagram can start to feel like a very lovely but slightly echoey room. You’re chatting away, building this brilliant community, but after a while, I found myself wanting longer conversations. I love the scroll-stopping moments and the DIY quick wins, but sometimes I want to take people behind the scenes, not just show the perfect ‘after’ shots. Expanding beyond my account felt like the natural next step – a way to share the real story, not just the reel’.

What inspired the podcast – and why now?

‘The podcast was born from voice notes, basically. I had a group chat set up called grapes and grout with my two friends who I found online and became IRL friends – we realised that this is the stuff people actually want to hear. The mess, the mistakes, the stuff that doesn’t fit into a caption. I was thinking, there’s so much more to this than what I can squeeze into a 60-second voiceover. I finally had something to say that felt useful and honest, not just content for content’s sake. Plus, it gave me a chance to talk even more, and I do love to ramble’.

Did your existing social audience help shape the show?

‘I’m in my DMs daily and it’s like having a direct line to what people are actually curious about. The show is basically me answering questions people have been asking for ages - what’s worth spending money on and how to deal with tradespeople and suppliers. My audience shaped not just the topics, but the tone. It had to feel like a chat with a friend over wine, rather than an intimidating masterclass’.

What are your initial learnings about launching on a new platform?

‘That it’s humbling. You go from being quite comfy in your little Instagram bubble where the algorithm sort of knows you, to suddenly starting from scratch. You realise very quickly that just because people follow you one place, doesn’t mean they’ll follow you everywhere. But it’s also been freeing – you get to experiment again, try new things without the pressure of ‘performance’. It’s great doing this with Heather and Meg from @builtinpink and @kingscrofthome - we get to share audiences and learn from each other’s communities’.

For Creators who are inspired by your approach but perhaps apprehensive to expand their work on another channel, what advice would you give them?

’Start scrappy. Honestly. If you wait until it’s all polished, branded, and approved by your inner critic, you’ll never start. You have to trust that the value is in the voice, not the varnish. Also, think of it as an extension of your story, not a separate identity. You don’t need to become a whole new version of yourself just because you’re on a new platform – just stretch the same thread in a different direction’.

Dot’s move into podcasting is a reminder that growth doesn’t always mean more content, sometimes it just means deeper conversations. As the creator space continues to shift, it’s clear that showing up differently can be just as powerful as showing up often. Whether it’s a reel, a renovation, or a ramble into the mic, it’s the intention behind it that resonates.

Check out the podcast - Ask The Boss

Follow Dot aka The Faffing Nest on Instagram.