We were excited to partner with Ideal Home Show for the second year running. The UK’s longest-running and most-loved home and garden event with 600+ exhibitors, expert talks, interactive workshops, and even a food & drink festival.

Our task? To bring the energy of the event to life on social in a way that felt natural, engaging, and encouraged footfall.

The Creators

Alex & Jamie Lesinski, husband-wife home renovation duo who’ve amassed an audience of 400K (and counting) thanks to their credible interior design knowledge (thanks to Interior Design Business Owner, Alex) communicated with a comedic edge.

Olivia & Jack Munro Olivia, husband Jack and family are on a mission to restore, renovate and decorate a 400 year old house into a family home. Olivia keeps it real with her audience sharing triumphs, tribulations & happy family moments in between.

Our Housemates Olivia & Jack interviewed by the IHS Team.

The Creative

The couple of couples (!) were tasked with documenting their day at Ideal Home Show, Olympia London including interactive experiences, inspiration-packed showrooms and meet & greets with exhibiting brands.
In addition, they participated in interviews for the event’s brand channels; producing content for Instagram & TikTok.

The content encompassed:

Relatable narrative - both Creators are trusted by their audiences in sharing genuine sources of interior & home renovation inspiration and advice.
Showcasing scale - through the digital walk-throughs and engaging event coverage, the creators brought the full breadth of the Ideal Home Show to life, showcasing the scale of the event & all that could be experienced.
Entertainment - the Ideal Home Show appreciated the importance of allowing Creators the freedom to create content in a style that was authentic to them.

The Impact

Stats - strong organic reach. Creator content was posted collaboratively across the Ideal Home Show channels.
Sentiment - enthusiastic comments and DMs from audiences inspired to go!
Visibility for event partners - the brands & people behind them that were exhibiting (and featured in the content)

Why did it work?

The content went beyond a typical event recap to become an entertaining creator-led experience. The Ideal Home Show’s mission to make interior design feel exciting and accessible was strategically captured through trusted voices.
The content didn’t feel like a campaign, it felt like the Creators were inviting their audience to spend the day at Ideal Home Show with them.

…and then be inspired to book tickets ;)