Inside creator campaigns: Creativity x Credibility

Credibility in the industry. Creativity in the execution. Here’s a round-up of recent work from our Housemates.

Lara x Corston Architectural Detail

Professional upholsterer and owner of Pucci Upholstery, Lara, has partnered with Corston for to create a bespoke reading nook; ‘The Reading Room’ for their London Craft Week activation.

The collaboration sees Lara re-upholster a vintage chair in a palette inspired by Corston’s interiors, blending traditional craftsmanship with contemporary design detail.

The collaboration formed a 2x part series showcasing the upholstery creation at Lara’s West Sussex Workroom before the final reveal at Corston’s Pimlico Road Showroom.

The first reel, posted collaboratively with the brand amassed 236,000 views and over 460 ‘sends’. Watch it here.

Why we love it:

It authentically bridges online and offline. Rather than overt product promotion, Lara is brought in as a true creative partner; using her upholstery skills to help create a space that reflects Corston’s brand values. Further, as the collaboration is filmed as a ‘2 part series’ it allows her to build anticipation and interest about work in progress before the final reveal!

CATE x WeSTFIELD

Interiors author and design consultant, Cate, partnered with Westfield to showcase the range of interior design showrooms available under one roof.
Understanding the brief of educating audiences on accessible style tips, Cate prepped for and attended a professional shoot with Westfield’s Creative Team. Watch the video - here!

Cate x Westfield, London

Why we love it:
There's an immediate authority: a reputable retailer partnering with a credible professional. As Cate educates in a way that feels accessible, it offers value to audiences who are inundated with social scrolling. Finally,it cleverly positions Westfield as a lifestyle destination pairing the brands together to demonstrate a shopping experience Vs overtly plugging shops in silo.

dOT x EVOLUTION POWER TOOLS

‘When I left my corporate job, I didn’t think I’d be back in an office’
Insta-famous last words of Dot, who worked with Evolution Power Tools to celebrate the Company’s rebrand and office renovation. After weeks of brainstorming, CAD Designs and collaborative calls, Dot arrived on-site for four days of DIY and design, documenting the process on Instagram and YouTube.

Dot x Evolution Power Tools

Why we love it:
It works because it turns a brand moment into a real story. Rather than a traditional “rebrand announcement,” Evolution Power Tools brought Dot into the process, making her part of the transformation from the very beginning. It blends her personal narrative with hands-on, practical content: from CAD designs to on-site DIY, which kept her audience entertained throughout the mini-series. It also extends the life of the campaign across platforms, with Instagram and YouTube capturing the journey in real time, rather than a single polished reveal.

For more behind-the-scenes and creative work from our Housemates, head to our Instagram.