Leveraging Educational Content to Drive Brand Engagement.

A digital match in (home hardware) heaven! Corston Architectural Detail have partnered with Expert Interior Designer, Olivia Caplan on a series of educational content going live throughout 2025.

Click here for the (first) of the campaign content.

In conversation with Chanaley Alleyne who heads up Social Media & Influencer Marketing at Corston.

Tell us about the importance of working with a Creator who focusses on educating their audience?
Olivia's brand aligns well with Corston's values and social storytelling goals. Partnering with Olivia, an expert in her field, has allowed us to provide helpful and inspiring design advice to both of our audiences. Olivia has long used Corston products on design projects, so it’s been equally fantastic knowing that her passion for our hardware, lighting, switches and sockets is genuine – something that’s clearly demonstrated in how fluently she speaks of our collections.

Fabulous! How did this approach inform your goals for the campaign?
Alike Olivia, our goal is to educate our communities on making considerations in good time, and to properly budget for the types of products that are used around the home every day. These details (like hardware, switches and sockets) are so important – and should be high-quality and long-lasting – but can be so easily overlooked.

The campaign work has (just!) gone live. Do you have a highlight?
We love the high energy that Olivia has brought to each planning stage of our ongoing partnership, with our day on-set at Corston HQ, Wiltshire, being a particular highlight.

We’re now looking forward to the next one.